ICUC and Siloam Mission Put the Tweet Out to Make Easter Dinner for the Homeless Special

Downtown homeless shelter needs your help to to put on big Easter dinner

WINNIPEG – April 5, 2012–  With thousands of people facing homelessness or domestic poverty in  Winnipeg, Siloam Mission is getting a little bit of help from their friends to put on their large annual Easter dinner. On April 5, 2012 ICUC Moderation Services will sponsor its third annual Shop4Siloam  charity event relying on the power of social media.

Posted outside of Sobey’s St. Anne’s, located at 1939 Bishop Grandin, from 11 a.m. to 2 p.m., people can come and drop off groceries or cash donations to  help fellow Winnipegger’s in need.

The event will be promoted and live-tweeted by @ICUC and @SiloamMission using the hashtag #Shop4Siloam.

“We are so grateful for local, innovative companies like ICUC who can really take on the promotion of important causes such as this one, and help spread our message through years of experience in the social media  space,” said Mike Duerksen, Communications Coordinator at Siloam  Mission.

This year ICUC Moderation Services and Siloam Mission will also be  promoting the use of online donations through a secure Paypal server –  for those who wish to donate but can’t make it out to the event.  Simply click over to ICUC’s website or Siloam Donation Page and follow the buttons to donate online (then, page 3 of the online donation prompts will give you an option to have your contribution as part of Shop4Siloam).

ICUC CEO, Keith Bilous states, “We feel very  thankful to be involved with such a great program helping Winnipegger’s. We are a Canadian company, rooted in this city and we are passionate about  promoting the life-changing work that Siloam Mission does every day.”

Last year, ICUC’s Shop4Siloam event raised over  $1,600 in food and $700 in cash with a mere 2-days of social media  promotion. This year the company hopes to inspire Winnipegger’s to  increase their efforts and blow that record out of the water.

We encourage anyone interested to share information on the event via social media – get your friends involved and let’s make a big difference this spring.  100% of donations go straight to Siloam Mission. We look forward to making this year’s #Shop4Siloam a huge success and we thank you ahead of time for your participation!


For more information, contact:

Mike Duerksen
Communications Coordinator
Cell: 204.228.6429
Twitter: @siloammission